A UNION OF CREATIVE TALENTS,
A BETTER ETHICAL SUSTAINABLE THINK—TANK

Fashion B.E.S.T. was created in 2009 by Cittadellarte and Michelangelo Pistoletto with Franca Sozzani, with the view to implement maestro Pistoletto’s ideas on sustainability and social responsibility in the fashion industry.

Fashion B.E.S.T. (Better Ethical Sustainable Think-Tank) is an operative laboratory dedicated to the development of sustainability in the textile sector, from raw materials to design, from production to training.
It is the result of a contamination between art assuming social responsibility and a world of fashion searching for new models of ethical, responsible and sustainable development.
Fashion B.E.S.T. gathers in a platform dozens of companies producing sustainable fabrics, yarns and accessories, with an exhibition open to the public at Cittadellarte, and it is a point of reference for the collective of B.E.S.T. sustainable fashion designers and for its community.
The B.E.S.T. collective draws inspiration from the thought of Michelangelo Pistoletto, a pioneer in current topics linked to the complex issue of sustainability, and wants to be an energizing hub merging different forces like aesthetics and ethics, creation and production, artistic sensibility and social engagement. The objective of the members of the think-tank, each operating from their own perspective, is to inspire, produce and propagate a responsible and circular vision of fashion.

“The role of Cittadellarte, as an artistic institution, is to provide spaces where to conceive, produce and experiment with fashion in coherence with the values of sustainability, regeneration, circularity and harmony that the Third Paradise represents.”
Paolo Naldini, Director Cittadellarte