Art, in any form, needs to manifest itself.
To be seen, heard, touched.
It happens in music and dance, in fashion, in cuisine, in architecture. To create always means giving shape to something. Making it visible. But forms change: they depend on places, times, cultures, and the people who produce them. This is what we call aesthetics: the way we perceive the world through our senses. From here comes the idea for this column: to observe the Biella region as a vast creative work.

What if the territory itself were a creation?
What if it were the result of the labor, gestures, and choices of those who inhabit it?
Not only of people, but of everything that composes it: mountains, rivers, forests, climate, animals, roads, houses, factories. Nature and human intervention together. Everything contributes to shaping the landscape.
The European Landscape Convention states this clearly: territory is the outcome of a co-creation between communities and environment.

We can therefore look at the Biella region as a great mosaic of actions: economic activities, associations, relationships, projects. Sometimes different, even in contrast with one another, yet together capable of giving form to an identity.
After all, isn’t this what a work of art does? Art, however, is not only technique or design. It is also emotion. It is what moves us, shakes us, and connects us with the world.
First we perceive. Then we feel. Finally we express. And it is precisely this expression that becomes creation.

If we think about our territory in this way, we can ask a simple question: what emotions animate it? What energies keep it alive?
This column will attempt to tell their stories.
We will speak about businesses and people. About groups that have built something that did not exist before. About work, but also about hospitality, culture, nature, and solidarity.
We will tell the stories of textile companies, certainly, but also of places where people rediscover themselves, of those who produce food and wine, of those who care for others, of those who build networks and communities.

Because the artist is not only someone who works alone in their studio.
An artist is anyone who transforms their commitment into something that leaves a mark.
And this, almost always, happens together with others. The Biella region, then, is a collective work. Made of enterprises, associations, committees, foundations, working groups. Of people who collaborate and build. A precious space between mountains and plains, which takes shape every day thanks to those who live it.
If you would like to follow me, once a month we will set out to discover this great laboratory at a 1:1 scale: a studio as large as mountains, rivers and forests, cities and roads. And a small portion of sky.