Founded in 2009 by Michelangelo Pistoletto and Franca Sozzani at Cittadellarte, Fashion B.E.S.T. is a unique laboratory dedicated to the development of sustainability in fashion. It transforms raw materials, inspires ethical design, and redefines production and communication within the fashion industry.  

Fashion B.E.S.T. is the place where art, sustainability, and fashion converge, posing a fundamental question: How can art inspire sustainable fashion? As a platform, Fashion B.E.S.T. works with all stakeholders to adopt a 360-degree approach towards a responsible transformation of the textile and fashion industry.  

For designers, Fashion B.E.S.T. offers a creative laboratory to develop an innovative vision of sustainable textiles, eco-design, and circular processes, aiming to reduce waste. Through learning practices, designers collaborate with industry leaders, experimenting with sustainable materials and processes to contribute to the fashion of the future.  

For brands, it offers opportunities to create unique sustainable and artistic fashion projects; Fashion B.E.S.T. connects brands with visionary designers and production partners, fostering transparent and ethical supply chains.

Manufacturing companies collaborate with Fashion B.E.S.T. to adopt sustainability strategies and add value to their production processes by implementing transparency and traceability methodologies throughout the supply chain. Through partnerships with brands and designers, textile industries create new connections with young talents and can experiment with innovative sustainable practices.

Entrepreneurs are introduced to business opportunities focused on sustainability, connecting with industry experts to integrate the most significant aspects of art into their business models.

Non-profit organizations and institutions collaborate with Fashion B.E.S.T. as a reliable resource for expertise in sustainability development.